Public Affairs
With years of award-winning experience in California's pubic policy arena, Aronson Public Affairs turns important issues into winning positions. As an experienced public policy strategist, Susan Aronson has played a key role in local and statewide campaigns and has managed strategic communications and provided counsel for Fortune 500 Companies, healthcare organizations and employee unions and associations and state agencies.

Ms. Aronson's current and former clients include Children's Specialty Care Coalition (representing the state's pediatric subspecialists), Association of American Publishers, Association of California School Administrators, California Teachers Association, Computer and Communications Industry Association, Siemens Transportation and numerous statewide initiatives and campaigns including the recent campaign to elect Rod Wright to California State Senate. A former senior vice president with worldwide public relations leader Porter Novelli, Ms. Aronson served as a member of the firm's International Public Affairs Practice Group and led the Education Practice Group. She was also director of the public affairs practice at Crocker/Flanagan.

Coalition Building
Aronson Public Affairs specializes in securing official endorsements and support from community, environmental and patient groups, state and local elected officials and administrators to build visibility and credibility for clients' issues and campaigns. Development and mobilization of effective coalitions gets the attention of opinion leaders, elected officials and the media and elevates important issues – from land use to healthcare and education policy – to winning positions.

Media Relations
By building visibility and support for clients' issues through strategic message development, targeted media outreach and hands-on media coaching, Aronson Public Affairs helps clients build awareness, shift pubic perception and get winning results. By helping clients get to the heart of a story, we have created statewide news coverage that has helped shape public opinion and policy.

Aronson helped California's pediatric subspecialists win an unprecedented 39% increase in state program reimbursements and continues to protect her client from budget cutbacks that will hurt California's sickest children.